Rolex SA is ordinarily a Swiss watchmaking producer of high-quality, luxury wristwatches. Rolex watches are popularly regarded as status symbols and BusinessWeek newspaper ranks Rolex No.71 on its 2007 yearly checklist within the 100 most important worldwide brands. Rolex can be the largest single luxury monitor brand, generating about 2,000 watches every day, with determined revenues of around US$3 billion.
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