In 2018, Hublot announced a partnership with street artist Shepard Fairey. You may know his work from the OBEY brand, which has been popular ever since it came into existence in the early 2000s. The result of the collab was the Hublot Big Bang Meca-10 Shepard Fairey 45mm Limited Edition watch replica that has been designed with input from Fairey. The latest in Hublot’s series of art-themed watches, Fairey, who founded OBEY clothing and whose art includes the creation of the iconic Barack Obama Hope poster, seems a natural fit for the brand’s focus on disruptive, avant-garde, and controversial artists.
Limited to two different colors, the Hublot Big Bang Meca-10 Shepard Fairey LE replica is a predictably bold and colorful expression of Hublot’s recognizable shape, with a patterned Texalium and carbon fiber case, skeletonized dial, a funky power reserve indicator, and Fairey’s own Star Gear logo on the dial. The watch comes in two different variants: Blue and Grey. Each comes with a $28,300 price tag.
Outside of perhaps the skeletonized dial, which is certainly not unique to this Hublot design, these Hublot Shepard Fairey replica editions are characterized by the rather detailed application of a tribal floral pattern in the Texalium upper element of the watch’s 45mm case. Texalium, for those who don’t recall the Big Bang Unico Italia Independent, is specialized aluminum-coated carbon fiber and it allows for the application of a wide variety of colors and the formation of entirely customized imagery within the material.
Both versions have Fairey’s star logo on the dial at three and are powered by Hublot’s hand-wound HUB 1201 movement. With a 10 day power reserve, this movement has time, sub seconds, and a distinctive cog wheel power reserve display at six o’clock that uses a framed red aperture to show the remaining reserve (in days). Additionally, this Hublot has the brand’s “one click” strap changing system, which allows for simple and tool-less strap changes. As offered here, both versions come on a rubber and calf leather strap with an embossed design from the artist himself.
Model: Big Bang Meca-10 Shepard Fairey
Reference Number: 414.YF.1137.VR.SHF18 and 414.YL.5179.VR.SHF18
Case Material: Carbon fiber and Texalium
Dial Color: Blue or grey
Lume: Yes, blue or red.
Water Resistance: 100m
Strap/Bracelet: Rubber and calf leather in either blue or grey
While not a model that speaks to my tastes, I can understand the appeal for 200 well-heeled Fairey devotees and collectors. Not unlike past examples from Hublot’s “Hublot Loves Art” series, these models act as an extension of the appeal of the artist themselves, introducing a highly niche Hublot to an engaged audience that can (presumably) be expected to understand both the artist’s greater appeal and the nature of collecting within that specific space.
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